About Me
“Art consists of separating one tiny piece from the rest of the universe and holding it up in such a way that it appears to be the most important, fascinating thing of this moment.”
During my Bachelor studies 'Image & Media Technology' at the HKU Utrecht, I've been experimenting with a wide range of media; Illustration, Film, 2D & 3D Animation, Interactive Installations, Virtual Reality, Music & Composition, Photography. But there only were a couple of media that really inspired me; Illustration & Film. Having always been a fan of vintage film posters, I've been in a hot pursuit to discover the secrets and techniques that define the vintage poster genres. To name a few; Western, Magic, B-movie Horror, Sexploitation, Sci-Fi, Film Noir, Grindhouse, everything that looks a bit outdated, yet still holds a great deal of craftsmanship.
As for Film, I've been slightly hesitant during my first few years of college to set my sails in such direction. But in learning the amount of impact that a great film can set in motion, and experiencing the amount of adventure one can have by making a film, an unstoppable urge has grown in me to use film to portray stories that are worth the telling. That's why I've been focusing on film more and more in the past years: I can show the lives and surroundings of the wonderful people I know and care for; their struggles, but mainly their humors.
How I work
ILLUSTRATION
Usually, after a thorough briefing, in which the client will give an explanation of his project alongside the goal of the project and the desired deliverables, I create a set number of sketches. The client then gets to choose one of the sketches to further build upon or asks to combine two sketches into a final product.
Here's an example of the type of sketches I might deliver. This was for a project involving a poster for a horrorfilm about a killer self-driving car and a female detective chasing it down.
The Result
As this poster was created to fit a movie pitch, the result is still a little sketchy. But it is clear that this poster has resulted from a combination of the aforementioned sketches.
FILM
I have found that creating a film can be done in many ways. But in my client work I seem to take a similar approach in working together with the client as I do with illustration. In the first stage we come together to conjure up a rough scope of the ambitions and goals of the project, by means of varying questionnaires. An example of which you can find Here.
Then, when the brief is specified by a solid Debriefing, the research phase begins; which form of content aligns with the established audience and motive of the client? After a thorough search for sources of applicable inspiration, I present the client with a number of ideas, just like in the illustration process. The ideas are then often backed up by proof of concepts, illustrations, examples, but the possible challenges and budget ranges are also determined in this phase. After this presentation the client, it’s up to the client to choose the appropriate course of action. An idea is chosen and given feedback upon.
When the idea is set, I go to work.
Sometimes an idea calls for the gathering of a well-equipped production team, sometimes it simply needs a limited amount of production work. Since I’m surrounded by specialists who own their own equipment, I rarely have to put out actual job applications. I have spent the last couple of years simultaneously building up professional equipment and skills for remote video production such as; professional cameras, audio gear, an editing suite. Which means that I’m capable of filling a lot of roles myself. The goal however is always to find the right professional for the job. Therefore I often find myself hiring my compatriots.